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For Founders, By Founders
Joe Apprendi

Joe is a General Partner and Co-Founder at Revel. He is a recognized thought leader with more than two decades of experience as a founder, CEO, and investor in SaaS technology companies. He currently serves on the Board of Directors of, Curacity, Narrative,, Blackcart and Lawmatics.

In 2006, Joe founded Collective, a pioneer in data-driven ad technology, where he was the Chief Executive Officer from 2006 to 2016 when it was acquired by Zeta Global. Before founding Collective, Joe served as CEO of North America at Falk eSolutions, an ad technology company, acquired by DoubleClick (now Google) in 2006. Prior to Falk, Joe was Executive Vice President of Eyeblaster™ (now Sizmek), where he was responsible for sales and marketing worldwide for its rich media ad management platform. Joe previously served as Senior Vice President, North American Sales at 24/7 Real Media, now WPP’s Xaxis.

Business Insider recognized Joe as one of its 2014 Silicon Alley List of Technology leaders. A past winner of Ernst & Young’s Entrepreneur of the Year® for Metro NY, Joe has served on the Board of Directors and Executive Committee of the Internet Advertising Bureau (IAB). Joe is a graduate of Oberlin College, where he received his BA in Economics.


Vidible | Receptive | Zype | Curacity | Zylotech | Advisr | Clyde | Narrative | Trellis | Buckzy | Symbl | SupplyAI | Instnt | Blackcart | Lawmatics